THE BEST BEEF

GRASS FED BEEF ATTRIBUTES AND BENEFITS

Attributes

• The most unique beef product available, and one of the most unique food products available.
• Great Taste, Juicy, Tender - Proven in consumer taste tests to equal or exceed taste of grain finished USDA Choice beef'
• All natural, 100% forage/grass in non-confinement - no feed yards

Human Health Benefits

• Significantly higher CLA’s Omega 3’s, beneficial Omega 3:Omega 6 ratio
• Favorable Unsaturated vs. Saturated fats ratio
• Higher in antioxidants such as Vit. E
• Detailed scientific data is posted on the www.tallgrassbeef.com website with well over 100 literature citations.

Environment

• Eliminates animal waste issues, point source pollutants
• Free Range - Cattle graze on open prairies, pastures, and meadows
• Restores balanced soil fertility
• Builds and enhances soil organic matter

Animal Care and Welfare

• Low stress - never in a feedlot – animals stay much healthier
• No hormones, very healthy, lack of confinement keeps their stress down
• No grain
• No fed antibiotics
• No animal byproducts

Reduction of Global Warming

• Takes carbon out of the air – grazing techniques actually contribute to carbon sequestration.
• Carbon credits can be issued to each of our producers because of their unique production system.

Food Safety - Know Your Source

• Local and regional farmers
• Source verified
• RFID Tracking system
• Strict set of protocols from our producers - affidavit (can be seen on the website)
• Farm/ranch visit at least once a year
• Grass finishing significantly lowers E. coli (especially acid resistant strains) and campylobacter, as well as other potential pathogens when compared to feedlot cattler quality
• Implement management techniques and non-invasive technology that allows us to be able to produce and guarantee a high quality and consistent product
• Stringent genetic selection - heritage linebred seedstock
• Ultrasound technology - marbling, tenderness, consistency
• Network of professional grazers and finishers
• Processors specifically selected for their humane animal handling and behavior protocols - Designed by industry expert Dr. Temple Grandin

Sales & Marketing Support

• In store demo’s – Utilize both Tallgrass personnel and actual ranchers/farmers
• Can provide “in store” stories of Tallgrass farmer and rancher families in poster or DVD format
• Brochures, samples, Point of Sale Materials, promotional DVD
• Bill Kurtis personal appearances at grand openings and/or flagship stores
• “Partnership” concept